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WELCOME TO BEATAWRITES
I write feature articles, interviews, blog posts, whitepapers, e-books and more. Here you can find samples of my work.


Why a mature data fabric is critical for AI deployment
AI can unlock massive value, but only if your data is ready for it. And here’s the truth: most organizations aren’t there yet. In my...
Beata Socha
5 days ago1 min read


Poland's Big AI Play: Not Just Hype, It's Strategy
Poland is making serious moves in AI — and the world is watching. In April, Kulczyk Investments teamed up with Nvidia to build one of...
Beata Socha
5 days ago1 min read


What Makes an AI Strategy Actually Work?
To drive real business outcomes, your AI strategy needs more than just ambition—it needs alignment, communication, and activation. A...
Beata Socha
May 141 min read


Why Metadata Is the Real MVP of Scalable Data Strategies
Data-as-a-Service (DaaS) sounds great in theory—data on demand, no more messy infrastructure. But here’s the catch: it only works if...
Beata Socha
Apr 231 min read


AI success starts with alignment, not just technology
The adoption of generative AI (Gen AI) is transforming industries, but its success depends on more than just technology.
Beata Socha
Dec 20, 20241 min read


Cloud Digital Leader
Google's Cloud Digital Leader exam now involves a lot more questions about AI.
Beata Socha
Apr 19, 20241 min read


The death of skill – is AI skillset really a leg up for juniors?
Or will they forever remain just that: juniors with really cool tech at their disposal?
Beata Socha
Feb 28, 20246 min read


The Year of LLMs is over. What's next?
2023 was a thrilling year for AI enthusiast, a nerve-wrecking one for AI skeptics. As it draws to a close, we look back at the biggest...
Beata Socha
Jan 22, 20241 min read


On AI foibles and need to study AI ethics
Phaedra Boinodiris, IBM Consulting's global leader for Trustworthy AI and author of a recently published book "AI for the Rest of Us" sat...
Beata Socha
Aug 6, 20231 min read


How does gen AI work?
The release of ChatGPT and a plethora of other Large Language Models as well as image-generating bots, including Midjourney winning the...
Beata Socha
Jul 8, 20235 min read


Generative AI – what is it capable of and where is it headed?
Generative artificial intelligence is already capable of creating content: textual, visual, audio and video. Even if video generation...
Beata Socha
May 30, 20231 min read


What's the worst that can happen? - the AI race is on
Scientists and tech experts are warning of the dangers of funneling billions into training sophisticated AI models and calling for a more...
Beata Socha
Apr 15, 20231 min read


Can AI upset the decade-long stalemate on the SEO market?
On Turing test with chatbots and bog writing I would wager that most of our daily conversations are no more insightful, engaging or...
Beata Socha
Mar 15, 20231 min read


How do neural networks make faces look older?
Among the many training methods used for image recognition and modification, two are particularly interesting: the “autoencoder” and GAN...
Beata Socha
Jan 1, 20232 min read


Who’s really behind the wheel?
Should an autonomous car avoid hitting a pedestrian at all costs? If an accident cannot be avoided, who should it choose to save: a child...
Beata Socha
Dec 15, 20221 min read


Multi-layered black box - how do deep neural networks work?
We’ve grown accustomed to face recognition and machine translations. The latest achievements in Artificial Intelligence evoke as much awe...
Beata Socha
Nov 9, 20221 min read
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