WELCOME TO BEATAWRITES

In July 2026, I took a deep dive into corporate CSR strategies, looking beyond statements and benefit packages to ask what social responsibility actually looks like in day-to-day business decisions. For Warsaw Business Journal, I spoke with experts and industry leaders about the policies shaping today’s workplace. I explored: Employee well-being and mental health, and the growing business cost of stress, burnout, absenteeism and disengagement. Generational policies at work, i

In May 2026, I focused on women in leadership: their career paths, obstacles, turning points and success stories. For Warsaw Business Journal, I interviewed 16 women leaders from across insurance, real estate, pharma, fintech, logistics, construction, education, consulting and more. Despite very different careers, several themes came up again and again: Careers are built rather than neatly planned. Leadership paths are rarely linear. They involve detours, industry changes, un

Despite years of investment in cloud, analytics, and AI, most enterprises still struggle with inconsistent business metrics across teams and systems. This article explores why data fragmentation persists, why AI makes the issue more visible, and why solving it requires shared business meaning rather than just more technology.

At NRF 2026, URBN shared how it is replacing fragmented retail reporting with a shared semantic layer and governed AI. This piece explores how unified data foundations are helping retailers move from static dashboards to conversational analytics.

In December 2025, I had the pleasure of talking to a man who has made something of a career out of explaining Poland’s economic success to the world: Marcin Piątkowski, economist, World Bank adviser and author of Europe’s Growth Champion and Złoty Wiek (The Golden Age). We talked about: Why Poland may be living through its economic “Golden Age” and what drove three decades of extraordinary growth. The demographic crunch ahead, with millions of workers set to leave the labor m

AI can unlock massive value, but only if your data is ready for it. And here’s the truth: most organizations aren’t there yet. In my...

Poland is making serious moves in AI — and the world is watching. In April, Kulczyk Investments teamed up with Nvidia to build one of...

To drive real business outcomes, your AI strategy needs more than just ambition—it needs alignment, communication, and activation. A...

Poland’s space industry just hit a serious milestone. Creotech Instruments landed a €52 million contract with the European Space Agency...

Data-as-a-Service (DaaS) sounds great in theory—data on demand, no more messy infrastructure. But here’s the catch: it only works if...

The IT Community Report 2025 by Bulldog Job reveals key shifts in Poland’s tech industry, where expertise and adaptability define career...

Polish companies often wait too long to expand internationally, but the best time to plan for global markets is from day one. While...

Why lock yourself into one cloud when your business deserves options? A cloud-agnostic platform like Strategy One lets you tap into the...

The adoption of generative AI (Gen AI) is transforming industries, but its success depends on more than just technology.

In my current role as Content Manager at Strategy (previously MicroStrategy), campaigns are the name of the game. We work collaboratively...

Google's Cloud Digital Leader exam now involves a lot more questions about AI.

Choosing the right cloud storage for your files is not always easy. In this article I discuss the benefits and drawbacks of two powerful...

“Research is incomplete without experiments, and experiments do not guarantee success but provide learning,” says Sonam Parashar.

Or will they forever remain just that: juniors with really cool tech at their disposal?