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WELCOME TO BEATAWRITES
I write feature articles, interviews, blog posts, whitepapers, e-books and more. Here you can find samples of my work.


Why a mature data fabric is critical for AI deployment
AI can unlock massive value, but only if your data is ready for it. And here’s the truth: most organizations aren’t there yet. In my...
Beata Socha
5 days ago1 min read


Poland's Big AI Play: Not Just Hype, It's Strategy
Poland is making serious moves in AI — and the world is watching. In April, Kulczyk Investments teamed up with Nvidia to build one of...
Beata Socha
5 days ago1 min read


What Makes an AI Strategy Actually Work?
To drive real business outcomes, your AI strategy needs more than just ambition—it needs alignment, communication, and activation. A...
Beata Socha
May 141 min read


Poland stakes its claim in the new space race
Poland’s space industry just hit a serious milestone. Creotech Instruments landed a €52 million contract with the European Space Agency...
Beata Socha
May 121 min read


Why Metadata Is the Real MVP of Scalable Data Strategies
Data-as-a-Service (DaaS) sounds great in theory—data on demand, no more messy infrastructure. But here’s the catch: it only works if...
Beata Socha
Apr 231 min read


IT jobs 2025: Expertise and Flexibility
The IT Community Report 2025 by Bulldog Job reveals key shifts in Poland’s tech industry, where expertise and adaptability define career...
Beata Socha
Mar 141 min read


Time for Polish innovators
Polish companies often wait too long to expand internationally, but the best time to plan for global markets is from day one. While...
Beata Socha
Mar 101 min read


Being cloud agnostic is the future
Why lock yourself into one cloud when your business deserves options? A cloud-agnostic platform like Strategy One lets you tap into the...
Beata Socha
Feb 141 min read


AI success starts with alignment, not just technology
The adoption of generative AI (Gen AI) is transforming industries, but its success depends on more than just technology.
Beata Socha
Dec 20, 20241 min read


Retail campaign launched
In my current role as Content Manager at Strategy (previously MicroStrategy), campaigns are the name of the game. We work collaboratively...
Beata Socha
Sep 5, 20241 min read


Cloud Digital Leader
Google's Cloud Digital Leader exam now involves a lot more questions about AI.
Beata Socha
Apr 19, 20241 min read


BigQuery vs Bigtable
Choosing the right cloud storage for your files is not always easy. In this article I discuss the benefits and drawbacks of two powerful...
Beata Socha
Mar 21, 20241 min read


Don't Be Afraid of Failure - interview with Sonam Parashar
“Research is incomplete without experiments, and experiments do not guarantee success but provide learning,” says Sonam Parashar.
Beata Socha
Mar 7, 20241 min read


The death of skill – is AI skillset really a leg up for juniors?
Or will they forever remain just that: juniors with really cool tech at their disposal?
Beata Socha
Feb 28, 20246 min read


Cloud migration strategy
Should you rehost, replatform, or refactor your apps when moving them to the cloud? Or perhaps retire them entirely? There are several...
Beata Socha
Feb 22, 20241 min read


The Year of LLMs is over. What's next?
2023 was a thrilling year for AI enthusiast, a nerve-wrecking one for AI skeptics. As it draws to a close, we look back at the biggest...
Beata Socha
Jan 22, 20241 min read


Polish space tech company reaches for the stars - and quantum loops
Space tech has stopped being the exclusive domain of academic science and government agencies.
Beata Socha
Nov 23, 20231 min read


Warsaw aiming high as Europe's prime data hub
Delays in accessing data have become a critical concern for businesses across various industries, including finance, trade, and data...
Beata Socha
Nov 12, 20231 min read


Polish success stories are waiting to be told - Poland's Silicon Valley
Alireza Shabani has decades of experience in quantum computing, working at Google, founding his own startup (Qulab), and later joining...
Beata Socha
Oct 10, 20231 min read


The time for hardware-heavy investments has come
European startups, particularly in the CEE region, have long attracted interest from investors because of their innovative nature and how...
Beata Socha
Sep 10, 20231 min read
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