Retail campaign launched

In my current role as Content Manager at Strategy (previously MicroStrategy), campaigns are the name of the game. We work collaboratively towards shared milestones to ensure our efforts deliver maximum impact. One of the most exciting projects I’ve had the opportunity to contribute to is our retail campaign, strategically timed to coincide with NRF's Big Retail Show 2025.

Our team has launched several high-quality assets as part of this campaign, including:

• A beautifully designed landing page.

• A market brief I compiled, leveraging high-quality research data.

• Customer stories supporting our retail-focused message.

• Engaging infographics tailored for social media promotion.

• Over 10 blog articles, featuring insightful interviews and thought leadership pieces with some of the industry's true juggernauts.

This is just stage one of the campaign and more is yet to come.