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WELCOME TO BEATAWRITES
I write feature articles, interviews, blog posts, whitepapers, e-books and more. Here you can find samples of my work.


5 ways to start video meetings in Google Meet
In this article I describe 5 ways of launching and scheduling Google Meet calls available to all Google Workspace users. You can start a...
Beata Socha
Aug 27, 20231 min read


On AI foibles and need to study AI ethics
Phaedra Boinodiris, IBM Consulting's global leader for Trustworthy AI and author of a recently published book "AI for the Rest of Us" sat...
Beata Socha
Aug 6, 20231 min read


The multicloud conundrum
Polish companies are wary of repeating the same mistakes as western firms made over the past decade. In the attempt to avoid getting...
Beata Socha
Jul 9, 20231 min read


How does gen AI work?
The release of ChatGPT and a plethora of other Large Language Models as well as image-generating bots, including Midjourney winning the...
Beata Socha
Jul 8, 20235 min read


Hydrogen, oil of the future - on hydrogen energy in Poland
Nearly 150 years ago, the grandfather of science fiction, Jules Verne, said that water will become the coal of the future. The man who...
Beata Socha
Jun 4, 20231 min read


Generative AI – what is it capable of and where is it headed?
Generative artificial intelligence is already capable of creating content: textual, visual, audio and video. Even if video generation...
Beata Socha
May 30, 20231 min read


8 Pro tips on how to cut Google Cloud cost
Whether you are considering moving your data to the cloud or you are already using public cloud, costs are one of the chief concerns for...
Beata Socha
May 28, 20231 min read


What's the worst that can happen? - the AI race is on
Scientists and tech experts are warning of the dangers of funneling billions into training sophisticated AI models and calling for a more...
Beata Socha
Apr 15, 20231 min read


Can AI upset the decade-long stalemate on the SEO market?
On Turing test with chatbots and bog writing I would wager that most of our daily conversations are no more insightful, engaging or...
Beata Socha
Mar 15, 20231 min read


How do neural networks make faces look older?
Among the many training methods used for image recognition and modification, two are particularly interesting: the “autoencoder” and GAN...
Beata Socha
Jan 1, 20232 min read


Who’s really behind the wheel?
Should an autonomous car avoid hitting a pedestrian at all costs? If an accident cannot be avoided, who should it choose to save: a child...
Beata Socha
Dec 15, 20221 min read


Multi-layered black box - how do deep neural networks work?
We’ve grown accustomed to face recognition and machine translations. The latest achievements in Artificial Intelligence evoke as much awe...
Beata Socha
Nov 9, 20221 min read
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